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Actor Justin Long now stars in a painful Qualcomm ad that requires you to remember "I'm a Mac," care about it, and fathom what his coffee mug means. Apple's "I'm a Mac" ads were effective and funny.

In context: You might not be familiar with actor Justin Long by name, but you have undoubtedly seen his work. He was the peachfuzz sprouting young Mac shill in Apple's "Get a Mac" ad campaign of the ...