It has to be McVitie's... or does it?

Add Yahoo as a preferred source to see more of our stories on Google. Chocolate-side-down may have been the intended way to eat chocolate digestives from the beginning (Getty/iStock) People have been ...

Global snacking company Pladis is expanding its classic noughties brand, BN, with the introduction of a new cake format, McVitie’s BN Mini Rolls. Available in two classic flavours, Raspberry and ...

Yildiz Holding-owned United Biscuits today (6 June) announced the launch of two products in the UK – McVitie’s gluten-free original Hobnobs and McVitie’s gluten-free milk chocolate Hobnobs. The UK’s ...

Pladis has expanded its McVitie's portfolio with the launch of a new permanent addition to the biscuit brand, White Chocolate Digestives. The new creamy biscuits are set to be “Britain’s biggest ...

McVitie’s is reducing sugar in nine of its best-selling UK biscuits by up to 10%, in what it calls a breakthrough in sugar reduction that doesn’t compromise taste. The reformulated McVitie’s Original ...

Yildiz Holding-owned United Biscuits is launching McVitie’s Digestive Nibbles in what the company described as its “biggest NPD” for 2016. The move sees UB bring the iconic McVitie’s Digestives brand ...

The snacking brand has appointed TBWA\London to handle strategic and creative duties while Manning Gottlieb OMD will take control of media planning and buying. Both agencies will work across a range ...

McVitie’s is undertaking its biggest ever marketing initiative to date by joining forces with Britain’s Got Talent as the new headline sponsor of the entertainment talent show for 2022. The ...

People have been eating chocolate digestives incorrectly since they were first created 100 years ago, a biscuit factory boss has suggested. Anthony Coulson is general manager at McVitie’s chocolate ...