“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play

An inside look at how Smart Bricks expand Lego’s system without replacing physical play ...
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LEGO debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...
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Introducing LEGO SMART Play: The Most Exciting Evolution in Screenless Play Ever

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...