At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it with pricey Star Wars sets upset fans and where the tech could make more ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...

Lego Smart Bricks: LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow physical builds to react with lights and sounds based on ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

Lego’s new Smart Brick has wowed fans but it’s also come under scrutiny for the high price tag and claims it could hinder – ...