Google’s display and mobile ad businesses may be chugging along at a combined $3.5 billion run-rate for the year, but competition from Apple’s iAd and other ad platforms mean the search engine can’t ...

Google is offering mobile marketers new interstitial ad designs after adding full screen app install and text ads. Marketers can purchase the ads on AdMob via AdWords and through the DoubleClick Ad ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

Simpli.fi (AdExchanger.com Q&A from March) announced that it is positioning itself as a real-time bidding display ad platform for search marketers. In a release yesterday, the company explained how it ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

Mobile ad network AdMob, which was recently acquired by Google Inc., has launched an interactive video ad unit for Apple's iPhone. The new video ad units bring interactivity to mobile video ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Google AdMob's app publishers can now access Pangle's exclusive TikTok for Business ad demand. Pangle, the ad network of TikTok for Business, has joined Google AdMob as a bidding partner, which means ...