By 2030, personal AI agents will mediate virtually all consumer interactions. These agents will do more than recommend ...

Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

As the pioneer of innovation in streaming advertising, Disney connects THE STREAM to the shopping cart with new commerce-led format, Gateway Shop. Disney has launched a beta program for its first ...

Marketing leaders explain how investing in brand will be key to navigating economic challenges in the latest episode of The ...

For our 2024 awards, we’re expanding our scope by introducing three significant new categories: Interior Design, Advertising, and Type Design. Aside from when we’re out in nature, everywhere we ...

SAN MATEO, Calif. & CANNES, France--(BUSINESS WIRE)--Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

In a city known for its non-stop activity and constant innovation, a new type of advertising has taken center stage in Times Square: vehicles adorned with STIC stickers, a visual signal of an entirely ...

The first thing startups are concerned about is how to start generating profit. The route of that profit is revenue, which is a marketing factor. But without a large budget, how do you market, get ...

Meet yet another TV ad standards initiative. GroupM announced the Ad Innovation Accelerator on Thursday, which it hopes could lead to more nonstandard streaming ad formats – and technical standards ...

As a creative person and an advertising agency owner, I have mixed feelings about privacy. Early in my career, it was common for clients to express their privacy concerns and, more specifically, to ...