ITV to screen ads during scrum breaks in Six Nations

Tonight’s Six Nations match between Ireland and France includes the option to air two split-screen adverts before a scrum is ...

ITV rugby adverts: Six Nations to feature in-game adverts for first time - explained

Six Nations games are set to feature ‘in-game ads’ in 2026 🏉📺 ...

ITV to play adverts before scrums during Six Nations games

The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is ...

TV bosses give glimpse of the future with ads shown DURING Six Nations matches

The Six Nations gets underway on Thursday night and in a TV first, advertisements will be shown during games on ITV in what ...

ITV’s Six Nations coverage to feature in-play ad breaks for first time

ITV ’s coverage of the 2026 Six Nations will feature in-play adverts for the first time in a major change to the broadcasting ...
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ITV to trial in-game ad breaks during Six Nations

ITV is set to trial in-game ad for the first time during the opening fixture of the Six Nations Championship on February 5th when France takes on Ireland at Sta ...