Google Gemini has signed a three-year sponsorship agreement worth Rs 270 crore with the Board of Control for Cricket in India ...

Google’s AI platform Gemini has signed a three-year sponsorship agreement with the Board of Control for Cricket in India ...

In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...

Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, said advertising and marketing agency experts. IPL ad rates for this year may ...

For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...

JioCinema, a Viacom18 entity, is shaking up the digital advertising game by luring small and medium businesses (SMBs) away from giants like Google and Meta with enticingly affordable IPL advertising ...

Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, ...