IMRB International Group and Envirosell, a US-based premier consumer behaviour research firm, are joining hands to assist companies in India with effective point of sale strategies. Envirosell uses ...

Year 2018 marks Innovation as the key game changer in the life insurance sector Max Life Insurance, takes the coveted top spot in 2018 Insurance India is an annual study that is conducted by Kantar ...

Market research firm IMRB has decided to focus on the consulting delivery business in fiscal ’04-05. The thrust areas include branding consultancy under a new division ‘Henley’ and stakeholder ...

Kantar IMRB, a market research company, has announced the appointment of Paru Minocha as the Head of Qualitative Business Unit. She has taken over from Rohini Abraham. Minocha joined Kantar IMRB in ...

One particular part of the IAMAI-IMRB research looked particularly questionable to us. The Internet industry association-research agency combine, last week, leading up to its annual India Digital ...

Shobha Kushwaha, a young tech savvy villager from Mulgaon, working in a thermal power plant in Thane district, spends hours scouting for affordable gadget deals on various e-commerce platforms.

Kantar today announces a forthcoming change of leadership at IMRB International, which will see Preeti Reddy take over from long-serving president Thomas Puliyel when he retires in August this year.

IMRB International has been named 'MR Agency of the Year' by the Market Research Society of India (MRSI) for the third time since the award was introduced in 2005. A panel of senior marketing and ...

New Delhi: The surprising increase in the number of modern toilets in small towns, even villages, across India, is forcing a change in one of India’s earliest measures of the consumer economy.

Of the 493 million regular users, 293 million reside in urban India, while there are 200 million active users in rural India. Market research firm Kantar IMRB today released its ICUBE 2018 report on ...