Opinion polarization is often considered as the primary driver of social friction, leading to exhaustive efforts to force a consensus. However, new research suggests a more pragmatic goal: reducing ...

A bit of friction in your growth funnel is a good thing. In fact, I will go even further and declare that some amount of friction in this area is great! One of the biggest misconceptions when it comes ...

What do you do when you feel like your entire life is friction? When everything is hard, heavy, and uphill? It would not help us to pretend that optimizing our morning routines will fix the world's ...

Friction isn’t always a flaw. When effort is intentional and optional, it can turn routine interactions into experiences ...