Hasbro really needs this video game initiative to be a huge success. Hasbro is upbeat on video games after the success of Baldur’s Gate 3. Larian’s Dungeons & Dragons lore-accurate RPG was both a ...

This Week in Business is our weekly recap column, a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on ...

The Frito-Lay Variety Packs' campaign with Hasbro celebrates moments of connection in new TV spots and a game experience that gives players a chance to win daily prizes. Now airing on TV, digital and ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Following the release of Warhammer 40,000: Space Marine II, Saber Interactive will be developing a ...

Warhammer 40,000: Space Marine II developer Saber Interactive is collaborating with Hasbro to produce a AAA video game based on a tentpole IP. Speaking during Hasbro’s latest earnings call overnight, ...

GameSpot may get a commission from retail offers. After the launch of Warhammer 40,000: Space Marine 2 last year, it looks like developer Saber Interactive will be working on another game based on a ...

In brief: The overwhelming success of Baldur's Gate 3 demonstrates gamers' strong desire for quality products set in the Dungeons & Dragons universe. Hasbro, the conglomerate that owns Wizards of the ...

Apparently, there’s still more money in video games than in toys. As reported by Engadget, Lego has revealed that they are entering the video game industry as developers. In the past two or so decades ...

Electronic Arts' publishing deal with Hasbro Interactive would appear to have paid off. EA has announced it's shifted over 8 million units based on Hasbro licences titles within a year. The companies ...

Frito-Lay has teamed with toy and game company Hasbro for a multichannel campaign that promotes the snack marketer’s variety packs, according to a press release. Central to the effort are four “Game ...