Stanford professor Bob Sutton is a chivalrous guy. Every so often he takes up his lance to defend the honor of one defamed. The name of the slandered is “brainstorming.” Sutton’s long-running defense ...

Group brainstorming can be an effective means of generating new ideas–or it can be an unproductive time-suck. If you aren’t getting results from your collective thinking sessions, these tips from ...

Creativity is among the most in-demand skills in the workplace. It’s not surprising that top multinational companies are looking to hire inventive thinkers: Research shows that creativity can drive ...

October 14, 2013 Add as a preferred source on Google Add as a preferred source on Google Over dinner a couple months ago, one of my friends said he needed some help coming up with a name for a new ...

(By Randy Lane) Group brainstorming has long been a staple for radio shows, podcasts, sales teams, and marketing teams to generate innovative ideas. Major corporations the world over use it to create ...

Brainstorming in business is garnering tough criticism in media circles lately, including in a new book by Susan Cain titled, Quiet: The Power of Introverts in a World That Can't Stop Talking. Cain ...

In his 1942 book How To Think Up, advertising executive Alex Osborn presented his idea for a technique he called “brainstorming,” a process in which participants share ideas free of criticism and have ...

If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Brainstorming, after all, is supposedly a killer way to come up with ideas, and businesses want ...

Creativity is among the most in-demand skills in the workplace. It’s not surprising that top multinational companies are looking to hire inventive thinkers: Research shows that creativity can drive ...