Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a ...

Search ads are Google's way of connecting potential customers with businesses that offer the products or services they're interested in. When someone searches for a keyword related to your business on ...

Google is rolling out performance upgrades for Display & Video 360’s connected TV (CTV) ad solutions, enhancing audience targeting, measurement, and campaign insights. Key upgrades: Why we care. As ...

Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek ...