Currently, Microsoft’s long-running Cloud Gaming service is limited to players that have a Microsoft’s Game Pass subscription ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out, as ...

Jake brings two decades of experience with him, having covered major industry events, breaking news, one-on-one interviews, and more. When he's not playing World of Warcraft, he's usually on the hunt ...

While digital game advertising continues to blur some lines, ad execs say the medium has matured in recent years and is now as easy to plan and buy as other major digital media options such as CTV and ...

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and ...

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...

Azur Games used hypercausal runner game Taxi Run to experiment with a new method of monetising in-game ads This resulted in a 5% increase in overall revenue and up to a 20% increase in the US without ...

With the Super Bowl XLIX having now been and gone, we can see now that the Katy Perry-fronted halftime show held far more significance to the world of mobile gaming than we realised at the time.

Michael Ingram is a Senior Contributor from the United States of America. Michael has been writing for GameRant since 2021 with a previous history of personal analytical writing. Michael is a lifelong ...

AdInMo, a player-centric monetization platform for mobile game developers, has announced the beta release of its InGamePlay software development kit (SDK) 3.0. InGamePlay 3.0 builds on AdInMo’s ...