Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

Is your funnel top-heavy, bottom-heavy or perfectly proportioned? This question has come to dominate budget discussions, almost more than raw value for money. And there is a good reason for our funnel ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Decisions—big or small—can be tricky. You might want toast for breakfast, but if you’re out of bread at home, that’s a foolish decision. If you actually knew what was in your pantry, you could make a ...

In sales, it’s relatively easy to attribute outcomes to actions. When a salesperson schedules a meeting or closes a deal, you attribute the achievement to them and reward them. This direct attribution ...

As digital marketers, we are continually looking for ways to improve conversion. Web analytics tools like Omniture and Coremetrics are great at showing us how visitors move through our websites. We ...

Funnel, the Stockholm-based startup that offers technology to help businesses prepare — or make “business-ready” — their marketing data for better reporting and analysis, has closed $47 million in ...