Fear of Missing Out (FoMO) marketing taps into ubiquitous social anxiety — missing out on rewarding experiences that others are enjoying. This marketing strategy creates a sense of urgency and ...
Imagine you’ve planned the trip of a lifetime for your animal-loving family: a cruise to Antarctica with the unique opportunity to view penguins, whales and other rare wildlife. Your adventure-loving ...
Jacqueline Rifkin received grant funding support for this project from the Marketing Science Institute (MSI). Barbara Kahn received funding from the Marketing Science Institute (MSI) and research ...
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