Southwest's new boarding system prompts mixed reactions from passengers on day one.

Southwest Airlines replaced open seating with assigned seats after more than 50 years.

The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...

Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...

Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its ...

Southwest has officially switched to assigned seating, ending open seating as the airline continues to remake its once-distinctive business model.

The carrier has claimed that its customers prefer the new policy, despite some pushback.

Southwest announced in 2024 that it would end its iconic open seating policy in favor of traditional assigned seats and a ...

Southwest’s five-decade-long era of open seating ended on Tuesday.

The introduction of assigned seating comes with other changes such as the addition of premium seating options and a new ...

When is Southwest doing assigned seating in Phoenix? The more than half-century-old open seating policy has ended. What to ...

Dallas airports continue to face flight disruptions Tuesday as the winter storm lingers. While carriers work to return to ...