From a young age we are primed to choose a favourite colour, but strangely as we grow up our preference often changes – and it's largely due to influences outside our control. In 1993, crayon-maker ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Color preferences shift over time and are attributed to personal meanings. Blue is a top choice for ...

It's a classic conversation starter – what's your favourite colour? Now, scientists have revealed what your answer says about you. According to Professor Sabine Ruaud, a professor of marketing at ...

Blush pink is going to be everywhere and she's being showing us exactly how to style it for years ...

Colors have both positive and negative effects on all of us, and seeing them can cause different reactions. For example, blue tends to have a calming effect, while red is associated with passion and ...

Can a person's favourite colour reveal an insight in their personality? According to Swiss psychologist Max Lucier, there is a correlation between someone's favourite hue and their character. As far ...