The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

e.l.f. Beauty Inc (NYSE:ELF) is expanding its collaboration with Roblox Corp (NYSE:RBLX), becoming the first beauty brand to test real-world commerce on the platform, powered by Walmart Inc (NYSE:WMT) ...

Roblox (RBLX) launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f.