On the surface, it looked like a marketing disaster: Beloved American restaurant chain serving up simple Southern favorites in unpretentious general store environment “loses $143 million in market ...

Cracker Barrel announced it will scrap its new logo after backlash from customers and President Donald Trump. The company's stock rose in after-hours trading in the heels of the announcement. Earlier ...

Cracker Barrel’s new logo reveal is MAGA’s latest manufactured crisis. But what if a biscuit really just is a biscuit and not an LGBTQ+ gateway drug? If you guessed which crisis is not like the others ...

After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo. “We thank our guests for sharing your voices and love for Cracker Barrel ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...

Cracker Barrel Old Country Store, the chain of Southern-style restaurants with a gift shop that lines highways across America, has gotten a makeover. Its logo has lost the "Old Country Store" tagline ...

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...