Duracell debuted a nostalgia-laden holiday campaign that features an ad stitching together real home movies, per details shared with Marketing Dive. Wieden + Kennedy New York assisted with the effort.

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Duracell, the company known for its copper-and-black-colored batteries, is suing rival Energizer, known for its bunny mascot, over what it claims is a "confusing and misleading" television and online ...