Fans swarmed SM Megamall in Mandaluyong this week as an interactive BT21 pop-up opened its doors, transforming retail into a K-pop-powered cultural event and sparking a frenzy across social media. The ...
Despite the dip in album sales globally, K-pop doesn’t seem to be slowing down, especially when it comes to merchandising power within the fandom. Universal CityWalk Hollywood’s LINE FRIENDS SQUARE, ...
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