First published in 1993, this practical book with examples of successful direct-mail packages has been updated with new letters, a discussion of the impact of the Internet, and a history of the ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

SHERMAN OAKS, CA, UNITED STATES, September 26, 2025 / EINPresswire.com / -- Homeowners Marketing Services (HMS), a leading provider of deed-verified mailing lists and marketing solutions since 1967, ...

“Your fund-raising letters need to be different or you’re dead,” writes Alan Sharpe, a direct-mail copywriter and nonprofit consultant. “Today’s direct-mail donors demand variety. Fail to give them ...

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily, and cutting through the noise has never been more challenging. Yet despite ...

Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products.