Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...

LONDON--(BUSINESS WIRE)--The Trade Desk, the global advertising technology leader, today announced that it has launched European Unified ID (EUID) on Snowflake Marketplace to help joint customers ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Performance Max (PMax) campaigns are promoted by Google as AI-powered tools that optimize everything for you—just launch and forget. But they can come with serious limitations. While the following ...

LONDON, UK / ACCESS Newswire / October 6, 2025 / Clicksfinity Ltd, a London-based technology company, has announced the launch of its global platform that enables users worldwide to sponsor digital ...

Hot: Automating digital advertising with a centralized platform. Not: Trying to bring that platform to market right as the COVID-19 pandemic struck the country. Though, according to Mike Lane, CEO and ...

Bloomfield, Conn.-based Cigna International’s new health insurance ads — aimed at global travelers — represent the insurer’s first solely digital ad campaign, Campaign Magazine reported. “Cigna, ...

Adtech company Fluency automates the process by which agencies and brands run digital ads. It provides a streamlined workflow to manage campaigns across Meta, Google, TikTok, and more. The startup ...

Marketing and advertising executives are constantly battling for attention in a saturated digital landscape, especially when attempting to land those coveted high-value B2B accounts. When the C-suite ...