Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

Another update today from Evernote, the latest in its ongoing product sprint. Today the note-taking platform is adding “descriptive search” to its Mac app, based on what Evernote is calling “everyday ...

Counsel at Red Lobster, Atlassian and two other companies say it’s hard to register descriptive terms, but that it can be worth the slog in some cases Conventional wisdom suggests that descriptive ...