Why Demand Gen works best alongside Performance Max for Ecommerce

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

Google’s Demand Gen gets more shoppable — and more measurable

Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.

PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...
Search Engine Land

Why Demand Gen is the most underrated campaign type in Google Ads

As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns. That makes sense — the Google SERP is the foundation of Google Ads. But ...
Morningstar

Smart Demand Gen Marketing: What Matters in the Age of Lean Budgets and AI

SAN FRANCISCO, Oct. 21, 2025 /PRNewswire/ -- Demand gen teams are settling into a new reality: Budgets are shrinking, but leadership continues to demand more pipeline contribution. The tried-and-true ...