Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

40 zettabytes of data will be created by 2020, according to IBM. That’s 300 times more data than was created in 2005. To give organisations competitive advantage, they need to put big data to work, ...

What has been the impact of big data in B2B? This was the question, near enough, that I was asked recently at two events where I was part of a panel discussion (organised by Adobe and the IDM ...

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...

Marketing is one of the most important variables in growing a business. Many small business owners struggle to design an effective marketing strategy for their company. The good news is that big data ...

Let’s be honest—today’s businesses are drowning in data but starving for actionable insights. Having navigated the complexities of marketing analytics, I’ve seen firsthand how organizations struggle ...

Social media is one of the largest sources of data in the world. Every minute, users post 1.7 million pieces of content on Facebook, upload 500 hours of video on YouTube and share 66,000 photos on ...

More than 400 million terabytes of digital data are generated every day, according to market researcher Statista, including data created, captured, copied and consumed worldwide. By 2028 the total ...

In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...