PulsePoint Secures Exclusive EHR Programmatic Partnership with Flora Health, Enabling Scalable In-Workflow Engagement with HCPs

PulsePoint, the leading technology company transforming healthcare marketing, today announced a strategic partnership with Flora Health, a healthcare technology company that supports coordinated point ...
Fast Company

The importance and benefits of a real B2B DSP in programmatic advertising

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...
MediaPost

Yahoo DSP Partners With Roku To Improve Programmatic TV Buying

Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...
RBR

Amazon DSP to Power iHeartMedia’s Programmatic Buys

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...
Radio Ink

iHeartMedia Joins Amazon DSP to Power Programmatic Buying

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...
Streaming Media Magazine

Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry

Tremor Video DSP, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering ...
SignalSCV

Unveiling the Top DSP Platforms: A Comparative Analysis for Programmatic Advertising Success

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

Citizens cuts rating on Trade Desk as Amazon heats DSP competiton

Citizens downgraded The Trade Desk Inc. ( TTD) to “market perform” from a previous investment rating of “market outperform” on Friday, citing limited near-term catalysts amid intensifying competition ...
Insider Monkey

Viant Technology Inc. (DSP): AI-Driven Leader in Programmatic Advertising Sees Price Target Raised to $25 by JMP Securities Amid Optimistic Q4 Outlook

We recently compiled a list of the Top 10 AI Stocks News: Latest Analyst Ratings And Upgrades. In this article, we are going to take a look at where Viant Technology Inc. (NASDAQ:DSP) stands against ...
Business Wire

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct, Available on Amazon DSP

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that ...
SignalSCV

Programmatic Advertising: How It Works

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...