B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to commercial growth.

CX organizations are grappling with an unprecedented imperative to harness AI's transformative potential. They’re under pressure not merely to adopt AI, but to assess its longer-term, game-changing ...

As trust erodes and AI accelerates, Experience 5.0 emerges as the framework connecting technology, ethics and human value.

The Measure. Train. Coach. 2.0 customer experience framework will debut at the upcoming Trinity Forum in Doha (5-6 February).

In today's competitive landscape, customer experience (CX) stands as the key differentiator for businesses globally. The stakes are undeniably high, with a staggering $3.8 trillion in sales at risk ...

Infosys has launched the Infosys Customer Experience Suite for Salesforce, a set of enterprise solutions designed to automate and optimise customer engagement processes. The release extends Infosys’s ...

Joyce Ercolino, director of digital excellence and customer experience at Harmony Biosciences, shares her go-to pharma CX framework with Marc Iskowitz. She also delves into how medical marketers can ...

In every sector, technological advances are raising customers’ expectations regarding how they should be able to interact with brands. The banking and finance sector, which has long emphasized product ...

Generative AI and agentic AI are fundamentally reshaping how telecommunications operators interact with their subscribers, according to a new report from Omdia titled The Future of Customer Experience ...

As global carriers in aggressively pursue AI-driven automation, U.S. operators require architectural frameworks that enable innovation and manage infrastructure.