Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

U.S. retail bank customers are losing faith in their bank, and customer attrition is a concern. According to the J.D. Power 2024 U.S. Retail Banking Satisfaction Study, released recently, consumer ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...