Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

CINCINNATI--(BUSINESS WIRE)--Eighty-five percent of consumers want whiter teeth but only 40% are satisfied with the whitening results from toothpastes available today 1. Crest, the #1 toothpaste brand ...

Procter & Gamble brand Crest introduced its Pro-Health HD two-step daily use toothpaste at the recent Chicago Dental Society Midwinter Meeting. The toothpaste has a unique two-stage delivery system.

St. Petersburg, Florida -- Microbeads might make toothpaste look more attractive, but they are causing some dental issues for consumers, and now they are being removed from Crest products. Microbeads ...

Those little blue microbeads in your Crest toothpaste may be getting stuck in your teeth and gums, prompting dentists to ask toothpaste manufacturers for a change. The tiny scrubbers contain the ...

Polyethylene microbeads get most of their hype and negative press from their presence in face washes. Their gentle exfoliating abilities made them all the rage in face and body washes just a few years ...

Digital Journal (NEW YORK) — It’s been touted as the greatest innovation in toothpaste since fluoride was introduced in 1955; the future of oral health care; and the best toothpaste to ever be put to ...

At first, I blamed my boyfriend. A shared bathroom is already the site of so many petty annoyances that naturally I assumed the regular puddles of blue toothpaste on our sink were his fault. He could ...