To appeal to today’s on-the-go world, many businesses have considered the value in creating a branded mobile application for their customers. In theory, it's a great idea—but app fatigue is very real, ...

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Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail. As Jordan Stopler, CEO of StoryDesk, notes, ...

Depending on the product or service you’re offering, a mobile app could be a great investment for your business, as it can provide added value to your customers and potentially expand your reach to an ...