Cracker Barrel’s CEO bet the company on a bold rebrand—removing the iconic “Uncle Herschel” logo in a push to modernize the chain. The backlash was immediate, severe, and across political lines.

Cracker Barrel shareholders voted Thursday to keep company CEO Julie Felss Masino in place despite a debacle over the company's logo that continues to hurt its sales. But one of the company's ...

Cracker Barrel spent decades selling a carefully curated vision of Americana, then tried to update that image in a single stroke. The result was a customer revolt that has now shown up clearly in the ...

Diners have slammed Cracker Barrel’s new menu, just months after the brand launched a botched rebrand effort, which saw it lose $94 million in a single day. Regulars revealed that they are unhappy ...

Cracker Barrel is rolling out menu returns, new items, and operational changes in 2026. Here’s what diners should expect.

Cracker Barrel has often found itself at the center of heated controversies. Here are four times that changes ended up ...

Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and ...