For a long time in some companies, the “sales shark” persona represented the ideal salesperson — that is, someone who can sniff out weaknesses and remain aggressive, selling the customer something ...

In an era where customers have access to a wealth of information and choices, traditional sales methods are often ineffective. Instead, businesses must shift toward consultative selling, an approach ...

In today’s complex sales landscape, top teams turn insights into action, adapting to evolving buyer expectations. While many ...

ISOs increasingly are replacing straight-pitch sales tactics with consultative selling, which can close more sales and reduce account attrition in a competitive market, observers agree. Straight sales ...

Lake Forest, IL–based W.W. Grainger is North America’s largest distributor of maintenance, repair, and operating supplies for businesses and government institutions. Learn from Kevin Hartler, Director ...

Delaware Investments is one firm that has adopted a consultative sales approach with its wholesaling unit. Last year, Delaware shifted all distribution of its products to Lincoln Financial ...

Everyone knows many of the components of the traditional sales model. You're typically asked to quote on either a single item, a group of related components, or perhaps even everything needed by a ...

The number one thing I hear from C-Suite leaders about their Sales organization: they want their sales team to be better at selling solutions, and to from a transactional approach to a consultative ...