Shalena Maxfield Edwards spent 21 years in the cosmetic industry as an executive at companies like Bobbi Brown Cosmetics and Juice Beauty before leaving the corporate world to launch her own makeup ...

We asked three makeup artists their predictions for makeup trends in 2026, which range from bold, multichrome eyes to bright ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

NEW YORK, Nov. 16, 2017 /PRNewswire/ -- Today, SinfulColors® – the color brand recognized for quality, innovation, and on trend, expansive color offerings – announces a major expansion: the launch of ...

These color correctors have a lightweight, long-lasting formula that really delivers. Not sure what you need? Here's your guide: A shopper admitted, "I didn't realize I needed this! Elf is really ...

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Being a public figure comes with many perks, one of which involves the ability to have an on-call glam squad—a group of people who are available to perfect your appearance at any given moment. But ...

Male makeup is slowly gaining traction in the U.S. on the heels of a growing male grooming and skin care market. The rise of male beauty influencers, like YouTuber and CoverGirl ambassador James ...