Channel 4 Sales has been appointed as an advertising sales partner in the U.K. and Ireland for the Great Network, owned by Narrative Entertainment. The multiyear partnership, which will begin in ...
Adform, the media buying platform, has announced a partnership with Channel 4 to enhance programmatic access to Channel 4’s Broadcaster Video On Demand (BVoD) inventory. This empowers advertisers to ...
Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV. SMEs can access Smart Ad Engine at no cost to generate indicative TV ad creative ...
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