Audacy and Claritas are using CES 2025 as the launchpad for their new AI-powered analytical partnership. The duo introduced a cross-platform multi-touch attribution solution for measuring the ...
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How to measure ROI for digital marketing campaigns (and when you shouldn’t)
Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...
WAYNE, PA, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...
HOUSTON (KTRK) -- In the center of Ted Cruz's national campaign headquarters in a southwest Houston high-rise is a group of staffers you may not know -- but who may know a lot about you. They are the ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Milewski Mining ...
A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their GA4 ...
There’s been a seismic change in how we measure marketing activity over the last few years. We’ve all heard about big data. Advances in computing power and connectivity have driven huge increases in ...
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