Something of an institution in Thailand, energy drink brand Red Bull wanted to make use of its status to promote volunteer spirit among the country’s people. Working alongside creative agency ...
This is a preview. Log in through your library . Abstract This paper aims to contribute to the present debate about business ethics and Corporate Social Responsibility (CSR) that the Journal of ...
The concept of corporate social responsibility (CSR) introduced in 1960, describes philosophy of responsible business ethics for large organizations but has very little legal binding upon such ...
The Dubai Ethics Resource Center (DERC), an initiative of the Dubai Chamber of Commerce & Industry, recently honored a number of university students for volunteering their time to take part in a ...
Journal of Business Ethics, Vol. 143, No. 4, Special Issue on Industry-Specific Corporate Responsibility (July 2017), pp. 753-769 (17 pages) Few industries have been pressured to develop corporate ...
Red Bull used its high visibility in Thailand to initiate a CSR programme that would strengthen its standing in the market. Something of an institution in Thailand, energy drink brand Red Bull wanted ...
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