Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Jai Rawat is the cofounder & VP of Product Strategy at Zinrelo. A successful serial entrepreneur with over 30 years of industry experience. The world is going through a period of massive change. While ...

Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

Featuring Lisa Loftis, SAS Principal Product Marketing Manager, SAS; Lucas Kelly, Senior Data Scientist, World Wildlife Fund (WWF) and Beth Tracton-Bishop, Ph.D., Director of Research, HBR Analytic ...