Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months sold more than 500,000 barrels. Today, Lime-a-Rita will launch its much-anticipated new flavor: Bud Light Lime ...

Bud Light Lime-A-Rita, Eight O’Clock K-Cups and Pepsi Next were among the most successful new beverage launches last year, according to IRI’s 2013 “New Product Pacesetters" list. The list identifies ...

LOS ANGELES (Legal Newsline) – A class action lawsuit was filed against a popular beer maker on Nov. 12 alleging the company was deceptive in labeling its light beer products. Sheila Cruz filed the ...

Bud Light Lime-A-Rita is subbing in Nelly for Lionel Ritchie. The rapper's 2002 song "Hot in Herre" backs a new ad for the flavored malt beverage that comes as Anheuser-Busch InBev plots a major ...

Bud Light Lime’s Apple-Ahhh-Rita is the brand's latest seasonal flavor. Bud Light Lime’s Apple-Ahhh-Rita combines the great taste of an apple-flavored margarita with the refreshing twist of Bud Light ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Strong sales of Bud Light Lime Cran-Brrr-Rita last fall and winter are prompting Anheuser-Busch to bring back the line extension ...

For everyone who has ever joked that "beer calories don't count" - Bud Light is here to tell you otherwise. Next month, the brand will debut a new large-format label showing the beer's ingredients, ...