Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly ...

Veritonic has announced a round of updates to its Brand Lift product, aiming to enhance user control and streamline the setup of pixel-based and prefix-URL studies. The platform has also expanded its ...

Ad tech company Happydemics today (16th September, 2025) announced the findings from a commissioned study conducted by Forrester Consulting, which found that a composite organisation, representative ...

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio analytics and research platform, announced today significant enhancements to its renowned Brand Lift solution. These updates ...

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level ...

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that clients can measure the performance of embedded or ‘baked-in’ audio ads ...

How can a marketer best measure the brand lift for embedded audio advertisements in content distributed digitally? Veritonic, the company founded by Chief Executive Officer Scott Simonelli, believes ...

StackAdapt has introduced a self-serve brand lift feature for its advertising platform, targeting marketers in the Asia Pacific region. This fully integrated tool empowers advertisers to conduct brand ...