The BLE Beacons Market is expanding due to the rise in proximity marketing and real-time asset tracking, especially in retail ...

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Thanks to cellular GPS, the days ...

[Editor's note: Author Kevin Hunter will be a panelist on the Digital Signage Federation’s July “Hangout” discussion entitled, “Intersection of Digital Signage with NFC, BLE and Beacons,” on July 29 ...

With the launch of the Raspberry Pi 3, Bluetooth Low Energy (BLE) is now at our disposal. With BLE, there are a few technologies for implementing one-way beacons that broadcast data. Apple has been ...

Enterprise location services company CenTrak has begun manufacturing Bluetooth Low Energy (BLE) beacons and embedding them into its sensor devices to provide its customers with wayfinding ...

Bluetooth beacons enable proximity-based contextual awareness, but implementing beacons on a product can present some interesting design and development challenges. First, there is no official ...

LONDON--(BUSINESS WIRE)--Over the last twelve months iBeacons /BLE beacons have caught the zeitgeist and emerged as a key anchor technology in the retail space. However, there are many other markets ...

For decades, the enterprise Wi-Fi network served one purpose: to connect users devices to the company network. However, the rise of digital transformation has caused many organizations to leverage ...

Location-based services have been around for years, but recently the market heated up with the introduction of Bluetooth Low Energy (BLE) beacons. BLE beacons are small sensors that you can attach to ...

Google today introduced a number of new products around Bluetooth Low Energy (BLE) beacons in an effort to challenge Apple’s iBeacon ecosystem. These new products include a new open beacon format, ...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of Marketing Nerds, Casey Markee of MediaWyse and Search Engine News joins SEJ Executive Editor ...