In an era of “zombie lies” and weaponized misinformation, arguing harder is not making anyone more reasonable. Behavioral scientists are instead pointing to a quieter skill: changing minds without ...

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

Building resolutions with a buffer — or extra wiggle room in case something unexpected comes up — can replenish your energy ...

Add Yahoo as a preferred source to see more of our stories on Google. Behavioral scientist and New York Times bestselling author Jon Levy spent the last 15 years meeting with different types of ...

Add Yahoo as a preferred source to see more of our stories on Google. NBC News' Joe Fryer spoke with New York Times bestselling author Jon Levy about his new book "Team Intelligence." Levy, a ...

A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...