This article was originally published by Archipreneur as "How to Grow Your Architecture Firm Through Marketing." Marketing is not simply an expense reserved for already established architecture firms.

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

The marketing industry is always shifting. From traditional television advertising to ad-supported streaming services, the rise of Facebook to the domination of TikTok, and celebrity endorsements to ...

Marketing is the process of continuously and profitably satisfying target customers’ needs, wants and expectations superior to competition. Note the six key elements in the marketing definition: The ...