As retargeting celebrates its 10-year anniversary, it's interesting to understand its origins and its evolution. Retargeting is exactly what it sounds like — it's the act of targeting consumers who ...
Acxiom Corp. has acquired EchoTarget, a dynamic banner retargeting firm. Acxiom did not reveal what the terms of the transaction were. EchoTarget will allow Acxiom to merge its personalization ...