It also features Aussie icons, including Bob Hawke, Agro, the Australia II yacht, Don Bradman and Steve Irwin in a magical homage of nostalgia. The campaign was created by Droga5, part of Accenture ...

Add Yahoo as a preferred source to see more of our stories on Google. Australian Lamb has launched its hotly anticipated yearly ad, taking aim at a claim that the country is no longer one of the ...

The ad takes a cheeky swipe at the rankings after Australia dropped out of the Top 10 for the first time ever in 2025, with “Lambassador” Sam Kekovich making it the goal of his team to put the country ...

Meat and Livestock Australia (MLA) has released its 2026 Australian Lamb campaign, which endeavours to reclaim the nation’s status as one of the happiest places in the world. Prompted by news released ...