The alternative currency bucket could use a rebrand. Why should an entire category define itself in direct reference to the company (Nielsen, of course) it’s trying to unseat? That referential and ...

With four major interest rate benchmarks ceasing to be published by the end of last year, we thought now would be a good time to provide a refresher on alternative currency rates. In this article we ...

What I heard from industry leaders when discussing video measurement and alternative currency: We have a long way to go. In March of this year, I traveled to Scottsdale, Arizona in search of ...

France is rethinking dollar dependence the most, with a significant gold share of foreign reserves and active alternative currency trading. Singapore and Brazil are moving away from the dollar mainly ...

Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos.