Managerial marketing is designed to identify, at a strategic level, the key audiences that an organization wishes to reach and the most appropriate tools and messages to reach those audiences and ...

Successfully convincing people to buy products through the cunning use of advertising may seem like a lot of hocus pocus, but there's actually some psychological science behind this persuasive art ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...

There is nothing wrong with clients who like to be involved in the process of creative executions. Most agencies welcome input from their clients and indeed find that the more involved and earlier ...

According to healthcare consulting firm Medi-Tech Insights, the healthcare management services organization (MSO) market is expected to witness a healthy growth rate by 2027, driven by factors such as ...

Our experienced team of communicators helps to promote the exceptional programs and initiatives that enhance the UB experience for students. In addition to creating and implementing results-driven ...