When Heyward meets founders, she often asks them a question: “What’s the problem you’re trying to solve for people?” In response, she says, people often share their business idea. They’d say something ...

In 25 years of experience as a senior executive, I've seen many leaders struggle to develop an effective and comprehensive strategy. Whether it’s because of short-term pressures, fear of risk, denial ...

CEO and Founder of Sosemo, an award-winning digital marketing agency that specializes in search marketing and paid social media marketing. You can achieve meaningful ROI through stand-alone SEO ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to ...

Bombarding your target audience with repetitive and consistent messaging may get you noticed, but it won't make you stand out from the noise. But there is a way to make your marketing stand out. It's ...